Different purposes
News, paid advertising, formal communication and advocacy have different roles. Inspect each connection rather than treating all communication alike.
THE ATLAS / INFORMATION
How information moves.
Explore news, platforms, research, advertising, public communication and advocacy. A route to an audience is not proof of control over that audience.
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Influence needs care
Dashed influence pathways describe an attempt or possibility, not a measured effect on beliefs or decisions. Conceptual links are labelled interpretation.
An explicit evidence boundary
The ACCC’s platform inquiry supports the media and advertising context. It does not establish a universal theory of public opinion. Read the inquiry.
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